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No lights, no setlist, no rehearsal — just a folding table, a card reader that refuses to cooperate, and a line of strangers who want to talk. The merch table is the most honest performance most of us give, and it has taught me more about audiences than any stage ever has.
Sharing personal stories online can build a real, devoted audience — but it can also trap you inside a version of yourself you created three years ago. The line between authentic connection and emotional overexposure is thinner than most performers realize until they've already crossed it.
Every artist with a website and an Instagram is technically a personal brand now. But at what point does the work of promoting your art start quietly replacing the art itself? This is the question I keep wrestling with — and I don't think I'm alone.